Tan Sri Paul Koon Poh Keong is a founding member of Press Metal Aluminium Holdings Bhd and has been its CEO since the company’s listing on Bursa Malaysia back in 1993. He has more than 30 years of experience in the aluminium industry.
According to Forbes, he has a net worth of $2 billion.
Koon basically started from scratch, having zero knowledge of aluminium at the time. He worked together with his brothers, him mainly in operations and his brothers in the area of marketing.
Koon was the youngest of seven brothers. They have strong family values, which is why they were able to work together very well.
One of the major breakthroughs for Press Metal was its entry into China.
According to Koon, it was right timing. As they were an international company in China, it makes a lot of sense for people to come and look at them. Being Chinese-educated, he was able to communicate with them and understand the international business. It was beneficial in the sense that the whole world is sourcing products from China.
Press Metal is one of very few players in the world that are adopting Chinese technology. Why?
China has built so many smelters in the last 10 to 12 years, so they became efficient at it. Koon chose Chinese technology and had confidence in it, which actually made a big difference due to its low cost.
Though cost saving, it does not mean that efficiency or product quality is less.
One of the things investors like about Press Metal is the cheap hydropower that you have managed to secure over the long term in Sarawak.
Today Koon Poh Keong is one of the richest men in the country while Press Metal will soon become one of the top 30 companies listed on Bursa Malaysia.
Koon emphasizes on the importance of becoming a significant player in the.
One lesson he shares with us is to mitigate the risks. Few years ago, PMA suffered a fire at our Samalaju [Industrial Park] smelting plant [in Bintulu, Sarawak]. Today, they are prepared with many mitigation plans.
Today, Press Metal is the largest integrated aluminium producer in Southeast Asia.
Currently, Koon’s aim is to continue its growth, to make it an international player.
5th March 2020 19:20