A common misconception about luxury is that it is about spending ostentatious amounts of money for extravagant products and living a lavish lifestyle. Although material items may be costly, what truly constitutes luxury is the exclusivity that comes with the experience itself. For many, having a dream car or a fancy home would be luxury, but the affluent would consider those to be ordinary.
So, what is or what makes a truly luxurious experience?
Prop Legacy gained the opportunity to interview experts who have been in the industry for more than 20 years: the founders of M Villa Sdn Bhd and Malreka Associates Sdn Bhd.
Since 2012, M Villa has been working in an exclusive partnership with Malreka, which was founded in 1993 by Adeline Lim. They are sister companies under a group of design, development, and construction companies which also includes MM68 Structural.
This interaction within the company group is the brainchild of Poleon. After the inception of Malreka, the group has experienced a meteoric rise in reputation in Bangsar and Damansara Heights, especially since 2008. They specialize in refurbishing existing properties inelite locations in Kuala Lumpur.
One of Poleon’s visions was the streamlining and integration of various stages under one roof while providing high-quality products throughout the process including designing, building, furnishing, and presenting the house to prospects.
M Villa’s vision and mission preach persistence, consistency in exclusive property design, and building of branding power. Their motto is the following:
“One Dream, One Vision & Success Together” – We are Different.”
Compared to other larger-scale property development and management which may focus on quantity, M Villa prefers to operate at a smaller scale to avoid compromising their quality for quantity while perfecting their craft for more complex challenges.
High-end residential and boutique hotels are M Villa’s focus; thus, they cater to the ideals of luxurious lifestyles. Their exclusive open house events and invite-only viewings not only show their beautifully-furnished, high-quality properties, but also commitment to providing the best in the industry.
A common problem that homeowners face when dealing with contractors and developers is the two-year warranty period to fix any issues that may plague the property. However, for M Villa, it is important to build a lifelong relationship with customers. They do so by providing services even after the end of the two-year warranty period.
In every one of their properties, M Villa takes attention to detail seriously. This can be seen through their willingness to provide warranty for their products in excess of the industry standards. One such example is their use of concrete roofs which are made waterproof by using polyurethane.
Since November 2012, M Villa has completed more residential project in Bangsar and Damansara Heights than any other company. They have expanded single-storey buildings to double-storey, double-storey buildings to triple-storey, and revamped bungalows. Every showcase is a masterpiece to be presented to prospects.
Prop Legacy reached out to the visionary behind it all to get a brief explanation of what it takes to achieve the prestige and luxury that M Villa provides.
“There are no shortcuts in my life.”
“Success achieved by shortcuts will not last long, so I always do the opposite. I know the path of hard work is not easy but the destination it leads to will be worth all the difficulties. Put in all your effort no matter what you do.”
“Every house we built, we built as if it were our own house.”
“When dealing with clients, be patient and listen carefully to every detail. Proper communication between both parties is always going to ensure smooth operations. A small miscommunication can bring devastating results to the company. Therefore, updating the customers from time to time on progress is important. This also includes customers who are not in Malaysia.”
“I believe that pictures say a thousand words, so it is one of our practices to prepare a slideshow of their property being built from start to finish. After all, what better evidence for excellence than photographic proof of the work we do for clients.”
“Good work gets you more clients; great work sells itself”
“When it comes to quality, we only use world-class brands to ensure our clients live a quality lifestyle. We pick the most suitable brands and products tailored to each individual property.”
“Besides quality, we also focus on the after-sales service of these brands. We prefer to work with brands who are established locally. This is because if there is a fault in any product, we can fix the product locally instead of sending it back to its original country; it might take months for it to be repaired and sent back.”
“Getting the right person to do the right thing is very important”
“Here at M Villa, we focus on management of talent by putting only professionals who are highly specialized or those with a good track record to do the right job. We maintain a permanent labor pool to ensure a consistent quality of workmanship. It is worth it to invest in a full-time crew that I can rely on.”
“All our staff members are uniform-based with different color codes. The colors determine which area of the job scope the staff members are assigned to. I believe that not only is it important for work to be done, it must also be done right.”
“You wouldn’t want a wireman doing plumbing jobs, would you?”
“I have a dream that in three years’ time, M Villa will not only be well known for its name in Bangsar, Damansara Heights, and Bukit Tunku, but also in the global market.”
“An ongoing issue is that some people over-advertise in the market, causing the market to look oversaturated. This may make some think negatively of the overall real estate market. We want to avoid having a team over-reliant on online advertising and does not diversify.”
“So, we handpicked our marketing team so that only those who can act professionally will carry M Villa ‘s brand image to protect our investors’ interests.”
“Our team is not only to trained provide the best service but is also equipped to explain the intricate details of the finished product. This includes knowing the specifications and uniqueness of each masterpiece we put into the property to help prospects understand the value they are getting when they buy a M Villa product.”
“Our team goes above and beyond to educate the prospect on the awareness of the importance of the lifestyle, quality of products, and ergonomical qualities of a property.”
“Being true to our motto to be different, we trained our team to not only handle the local market but also prepare to enter global markets. Our team can cater to everything a foreign prospect needs to know from buying to developing a piece of property. This applies to expatriates and foreign investors alike.”
Now you can see that the true definition of “luxury” does not mean spending conspicuously large amounts of money for extravagant products but actually the exclusivity that comes with the experience itself. The founders of M Villa Sdn Bhd and Malreka Associates Sdn Bhd have also shown that to create functional buildings and spaces that are intimately connected to their physical and social setting, it is important to value the small-scale matters and emphasize invention, craft, and simplicity above all else.
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by Terrance
1st October 2019
